B2B vs. B2C Marketing Differences Essay example -- Marketing Business

B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. 'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1) Routes of marketing in business today include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer. Debbie Weil (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distance from click to sale  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Permission  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Copyrighting Challenge  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lists  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  B2B: the more interesting option (p.1) When discussing the concept of the distance from the click to the sale, Weil (2002) explains business-to-business e-mails are primarily for lead generation. On the other hand, an e-mail campaign for a busin...

Executive Summary of Spritzer

This report will be based on the Spritzer Group, one of the largest bottled water producers in Malaysia (Spritzer, 2010). This report will contain an analysis and evaluation of Spritzer Group based on the annual reports which contains the financial statements of the last 5 years from 2007 to 2011. The methods of analysis will be categorized in the main four financial ratios of the company which is to measure the profitability, liquidity, efficiency and gearing. The profitability ratios will measure how efficiently the company manages its operations and uses its assets to generate net income.It consists of the profit margin, return on assets (ROA) and return on equity (ROE). The liquidity ratio which is also known as the short-term solvency focuses on the current assets and current liabilities, which is important to the short-term creditors, usually within a one year period. Hence, it comprises of the current ratio, quick ratio and cash ratio. The efficiency ratio is a measure of the asset management or turnover which is used to identify how the assets are used to generate sales.It includes the inventory turnover, days’ sales in inventory, receivables turnover, days’ sales in receivables, total asset turnover and capital intensity. The gearing ratio is also known as the long-term solvency which discusses on the company’s long-run ability in order to meet its requirements. It consists of the total debt ratio, debt-equity ratio, equity multiplier, times interest earned ratio and cash coverage ratio (Jordan, Westerfield and Ross, 2011).All of the calculations will be provided and can be found in this report. As follows, the results of the data analyzed shows that on a 5 year annualized basis, the ratios are most of the time in-line with the industry averages. In particular, some of the areas that have improved in comparative performance over the years are inventory turnover, profit margin, ROA and ROE. While the areas which are not performing t oo well are the liquidity and gearing.Hence, some recommendations will include: to reduce borrowings to improve the liquidity, to improve the days’ sales in receivable as it has been quite constant for the last 5 years and rely less on creditors and debt financing to improve the gearing. The report finds that the company’s future will be capable of being stable as over the 5 years, it has been performing satisfactorily despite certain downfall in a few areas. As for the limitations, it will be further discussed in the conclusion of the report.

Analysis Of The Book Outliers By Malcom Gladwell

I have recently finished reading *Outliers* by Malcom Gladwell and I personally consider the book to be a piece of idiosyncratic brilliance. As I read chapter after chapter I have put some thought into the idea of intelligence and what it is that makes some more successful than others. Though I will have to say that success is subjective, not only measured by the amount of dollars in a bank account, the number of assets, or degrees, yet these are measures generally use as indicators of success given the correlation among them. Gladwell s explanation of what makes an individual an outlier is sensible to those of us who inquire a comprehensive explanation of the aforementioned topic of discussion. *Outliers* begins by discussing the importance of IQ and the concept of accumulated advantage. What has been found is that IQ is not necessarily a predictor of success, but surely one must posses a high enough IQ to be successful, and no this is not a contradiction. This might sound like a paradox but let us dissect and get to the facts. Studies have shown that IQ is a good predictor of analytical intelligence and that this kind of intelligence is in part genetic (must experts agree that heritability dictates about 50% of our analytical intelligence). Gladwell points that all successful people have a high IQ in common but not all who posses a high IQ end up being successful (for an example see the study of The Termites of Stanford University psychologist Lewis Terman). InShow MoreRelatedOutliers Analysis Essay693 Words   |  3 PagesOUTLIERS The Story of Success Malcolm Gladwell As I read Outliers, an excellent book by Malcom Gladwell also author of the Tipping Point one of my favorite marketing books I couldn’t help being reminded of the movie Good Will Hunting. There is a particular scene in the movie where Matt Damon, playing a poor teen from Southern Boston confronts a wealthy MIT student. Damon tells him, â€Å"You were born on third base and you think you hit a triple.† In other words, we often over-attribute ourRead MoreHow Leaders Think By Roger Martin798 Words   |  4 Pagesto accept typical options. Martin theorizes that individuals can improve their integrative thinking skills through â€Å"habit of thought.† The theory is good, because like most things the more you practice the better you become. In his book Outliers, Malcom Gladwell states that it takes roughly ten thousand hours of practice to achieve mastery in a field. In other words, any amount of practice can help, but it takes years of practice to become gr eat. As far as integrative thinking, some individuals